Thank you for being patient with us this last two weeks giving us the opportunity to spend the holidays with our family and friends, travel a bit, and enjoy some much needed relaxation time. We have also taken time to reflect on this past year, re-evaluate our business model, and come up with goals and where we want to take our business and blog in the coming year. This is officially the last post of 2014, and we thought what better way to start 2015 than to re-cap a full year’s worth of Interior Design and DIY projects, event planning, guest bloggers, monthly inspiration, and our newest additions; “Food Fridays” and our beloved “Cookbook Club”. We have set a goal for ourselves to post every Monday, Wednesday, and Friday and have fulfilled our goal. We have introduced our readers into our lives as well as our creative passions, and we have shown you our own personal styles through our “T Side / L Side” posts. Last year we shared a little bit about our business model, and we are overjoyed to say that we have spent the past year building a business we are truly proud of. Here’s a look at what we have accomplished, the different types of posts that frequent our blog, and our favorite of each type of post from this past year with insight as to how this all works Side by Side:


Interior Design – This has been an incredible year for the Interiors “side” of our business. We have been very lucky to have worked on lots of different types of projects including everything from “Apartment Therapy” to full construction and interior architecture. We have loved every minute of seeing the finished results and enjoy having this platform to showcase our work. We have expanded our Interiors section of our blog to introduce our readers to the “Before and Afters” of completed projects, the entire process of our many construction projects, and various furniture and room designs. We have had many incredible projects this year (including Lauren’s in-laws house which she worked on from ground up, various bathroom / kitchen remodels, and an exciting track home project we have in the works). Possibly our favorite project can be seen in our post, Before and After: Monochromatic Mediterranean Dining Room. This home was not only the background for our Side by Side Design photo shoot, but we also got the opportunity to set this space up  for an event. This really stays true to what we plan to focus on in the future of our business. Plus, we loved the design and how it came out! In the coming year, we plan to show you some other completed projects, finalize those we have in the works, and continue to take on challenges and exciting projects as they present themselves to us.

panitz 22

Event Planning  As we have mentioned, here at Side by Side Design we have two “sides” to our business, Interior Design and at home events. Our mission is to work with a family to design their home making it fit their lifestyle and personal taste. When assisting these clients with their home event planning, we not only get to continue to work with them Side by Side but get to pull from the look of their home for inspiration. This was a total “yes year” for the “events” side of our business! We began by hosting a baby shower, a first birthday party, and a bachelorette party all for close family. By June, we were itching for a paid project. Not that we didn’t love every minute of getting to plan in whatever style we wanted, but we are sure you can relate to wanting to make a little money from all of that hard work. That’s when things turned around. We made a goal to have one paid project in the books before the end of the Summer and little did we know that we would have four (all during a two month span). Crazy! Taking on three weddings and our annual Halloween project was a little hectic, but we wouldn’t take it back for anything. We learned so much this year about ourselves as event planners, what we are capable of, and the types of events we want to take on in the future. Each event has been amazing and the type of clients we have been exposed to are incredible, but we only get to pick one. We selected the Camp Wedding as it was one of the largest challenges we faced this year. It was our first wedding of the year with three hundred guests in attendance. Other challenges included keeping the decor as green as possible and working with a couple who were three thousand miles away. In the end it went off without a hitch and we are very proud of the work we put in. We should say however that weddings are not our primary focus, nor do we intend for them to be in the future, but we do feel that they set the precedence in the event industry for the standard of difficulty and we feel that we have proven ourselves worthy. We look forward to further growing the events “side” of our business this year and working to fine tune our focus as event planners.

halloween 2014 064

Holidays – As mentioned, we also got the opportunity to work on our annual Halloween decor project this year (as seen on our post: Haunted Hollywood). We love the theme we came up with and are already planning something new and exciting for next year. We are hoping to expand this section of our events “side” and would love to delve into helping clients with all of their holiday needs including; tablescape, home decor, festive food and treats, and gift wrap.
parisian living 010

DIY Projects – Although we have lots of amazing vendors we work Side by Side with, we have been known to create many things ourselves. Everything from flower arrangements, to gift wrap, to handmade invitations have been showcased on our blog. We enjoy putting a personal touch on each project and love doing so through handmade details. Our favorite of the past year was Tami’s gallery wall that she put together for her Parisian living room. She hand selected or made each piece of art and planned it out to a “T”. This year, we plan to continue to create new and innovative things while keeping our client’s styles in mind.

cc 2

Craft Club – Our Craft Club has taken many different turns this year. Along with one of our key members moving out of state, it has just been difficult to get everyone together on a monthly basis now that we have started another club. As a group, we have decided to put our Craft Club on hold while we focus our efforts on our new Cookbook Club and come together to craft when the need arises. This has however opened us up to a new way of thinking about “Craft Club” in general. As we know there are many of you out there who love to craft, we have found that it is now our job to encourage others and help as much as we can. We are working out the details and are very excited for the endless possibilities this opens up for our business. In honor of our Craft Club, we will take you back to our favorite project of the year, Craft Club: Valentine’s. It was so much fun to get together on this special day with the girls and make valentines for our loved ones.

kayla 8

Guest Bloggers – Through our Guest Blogger posts, vendors, friends, and other creative individuals are given the opportunity to showcase their work or projects on our blog. Huge thanks go out to Darci, Paige, Mary, Katie, and Kayla for their amazing posts this year. The time and dedication they have put in is greatly appreciated. We loved them all, but were especially excited to share Kayla’s post, Guest Blogger: Styled Vintage Tea Party, as she is one of our most cherished event vendors and is super talented as well. This past year was a little lacking in the guest blogging department, we know. Our goal this year is to reach out to more creative individuals and post one Guest Blog post each month to provide variety on our blog and inspire our readers along the way. Let us know if you would like to be our next guest blogger. We would love to work with you Side by Side.

pin 146

pin 147

Pining For Pinterest – Our Pining for Pinterest posts allow us an opportunity to dream a little bit while still staying true to our business model. We love how we have reformatted this post this year by creating a mood board showing the entire look before breaking it down into individual pictures. Four times a year, we come up with our own individual looks (like these ones seen on our post Pining For Pinterest: Spring 2014). Each look showcases an event that works with an interior space and coordinates with the trends of the season. This particular post was our favorite this year as it incorporated some of our favorite trends of 2014; such as watercolor, wallpaper, and gold accents. By creating these boards, we are hoping to inspire those of you who are hosting parties in your near future or those looking to do something new with their home. Don’t worry we are just a quick email away if you need our help. Email us at

april 4

april 5

Get Inspired – We enjoyed our new “Pining For Pinterest” posts so much that we decided to reformat our “Get Inspired” posts as well. This series features each of our inspiration photos for the month ahead along with two interior photos that follow the same look and two coordinating event photos. It gives us a chance to post what’s inspiring us each month and give a preview of what’s to come as well as really let our readers into our lives. A personal favorite is our April inspiration (seen on our post Get Inspired: April) as it shows our excitement for our photo shoot that month and the overall look for our brand. We absolutely love writing this series and look forward to looking back each month on all that has been accomplished. Check back this Friday for all new January looks.

new year 3

Food Fridays – This year not only have we reformatted many of our post series, but we really have given a lot of thought as to the overall agenda of our blog. One thing we noticed was that our readers really enjoyed our food and recipe posts even though we did not feel these really represented who we are as a brand. We decided to post every Friday (instead of once a month) and to include these types of posts as bonuses at the end of the week. We now have several different features within our “Food Fridays” posts including “T Side / L Side” (where we show how we each have prepared a different recipe using one common ingredient), “Cooking Side by Side” (our shared attempts at making a meal), and our monthly “Cookbook Club” (written by the hostess of each month’s gathering). One post that sticks out is Cooking Side by Side: Healthy Eating in the New Year as we feel that it is completely relevant right now and is definitely on our list of things to make again in the near future. We plan to continue to invite you into our kitchens on a regular basis and encourage you to take these recipes home with you.

parisian living 035

Cookbook Club: What can we say about our Cookbook Club besides that we loooove it! Once a month, we get to get together with a group of girls and select one recipe out of the preselected cookbook or cooking magazine for that month to try out. It’s basically a glorified potluck but with more pride in our dishes (and wine, of course!). The girls do a great job hosting by setting up their tables beautifully and following up the night with a written account of the event and their planning process. We have included this monthly post in our “Food Fridays” series and can’t wait to continue this tradition. This particular image comes from our November club meeting at Tami’s place (as seen on our post, Cookbook Club: Martha Stewart Living). We had fun making non-traditional Thanksgiving inspired dishes, and Tami enjoyed showing off her place for the first time. We look forward to meeting at Kathryn’s home in January and creating dishes from the January edition of Cooking Light!

Overall, this truly was a huge year for Side by Side Design! Last year at this time, we made resolutions to give our readers another year of exciting posts, expand upon our business clientele, and launch our new website. We are so very proud to say that we have accomplished all of these things and then some. We can add to this list creating a look for our brand, designing our business cards, and even putting together a really special photo shoot so that the photos on our new website match the quality of the site itself. If 2014 brought all of this … who knows what 2015 will bring!

This year, Side by Side Design’s New Year Resolutions are as follows:
  • Continue to grow the amount of readers who visit our blog every week inspiring them along the way.
  • Work on acquiring reader feedback so that we can tailor our blog posts accordingly.
  • Tailor our design business to fit our website’s mission statement. Continue saying “yes” but with more of a focus.
  • Put some of our ideas in to action in order to take our business to the next level.
  • In addition, we plan to Create . Coordinate . Collaborate in order to provide you with a full year of exciting blog posts in 2015.
Our reader’s feedback truly means so much to us and allows us to continue doing what we love to do. Please take a minute to let us know your thoughts. What kinds of resolutions do you have for us? What are your favorite types of posts? What would you like to see more of in 2015? What can we add to enhance your reading experience? Any constructive criticism is welcome as well. Just push the message icon below … it’s super easy. Or if you just really “like” us a lot, you can click the heart. Your comments are greatly appreciated and will be taken very seriously. Happy New Year from Side by Side Design!


Error thrown

Call to undefined function printLikes()